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Most agencies ignore the backend but that’s where Cogent2 starts.
If you’ve ever tried to launch a new ecommerce channel and found yourself wading through a swamp of broken ERP connectors, middleware spaghetti, and ancient warehouse systems with no API in sight, you’ll know exactly why we’ve partnered with them.
Cogent2 are our go-to for integration, ERP optimisation, and complex technical setups. They help brands build strong tech foundations that work at scale. The kind of stuff that makes marketing, ecommerce, and operations… do what they’re supposed to.
“We’re not here to fix the pretty stuff, we like to help merchants with complex tech stacks who havent quite got the setup right, and are living with low level pain!”
— Dave, Cogent2
And that’s exactly why we like them.
What Cogent2 Actually Does
They’re a technical consultancy that embeds into retail businesses to make the entire stack function better.
Integration & iPaaS
Whether it’s Shopify or BigCommerce on the front, and NetSuite, Microsoft Dynamics, Veeqo or Sage on the back, they configure the middleware, set up flows, and manage usage efficiently.
ERP, WMS & Stack Strategy
Cogent2 configure ERP platforms, WMS systems, and third-party tools and make them run smoothly. They fix configuration problems, plan future-proof architectures, and stop businesses from wasting money trying to use the wrong tool for the job.
“We help customers get the most out of their systems, or if they need systems changing we help with the process.
— Dave, Cogent2
Embedded Consultants, Not Outsourced Projects
Cogent2 have a fractional CTO service for scaling retail businesses who have the ambition but not yet the internal team.
They’ll audit your stack, identify issues and stay to sort it. The end result? You scale faster, waste less, and your systems stop working against you.
Why We’ve Partnered With Them
Because we meet a lot of brands who need practical system support and don’t know where to get it. Its very well to be obsessed with frontend and brand, but if your ERP is held together by Excel sheets and prayers, your business will not grow as fast and through inefficiency which eats margin.
The Synergy’s Simple
We focus on marketing and ecommerce growth, revenue, retention, and creative performance.
They focus on integration, ERP setup, WMS strategy, and operational performance.
So if we meet a brand with a broken BigCommerce to NetSuite connector, we pass it to Cogent2. If they’re working with a merchant who needs real ecommerce marketing support, they send them our way.
It’s clean. It works. It means our clients win on both sides.
Ideal Clients for Cogent2
- Retailers doing £2M+ who’ve outgrown their early tech stack
- Brands running on with an ERP in their tech stack
- Teams with growing operational complexity
- Merchants who need to reduce concurrency costs, get better licensing, and optimise ERP usage
- Anyone who feels like their tech is fighting them
Let’s Find You the Right Help
If you’re a B2B or retail brand sitting on good potential but a painful backend, we’ll get Cogent2 involved. They’re not salesy. They won’t pitch you stuff you don’t need. They’ll just tell you what’s broken, then help you fix it.
And if you’re one of their clients who needs a proper marketing team—hello, that’s us.
“Between us and Cogent2, we cover both sides of the stack. Creative and code. Growth and integration. It’s a natural partnership.”
— Matt, Bspoq
We’re proud to be working with them, and even happier to have them in our corner when things get gnarly.