The e-commerce landscape is constantly evolving, and 2025 is no exception. This year, businesses face a dynamic mix of challenges and opportunities, from the rise of AI and automation to the increasing importance of social commerce and omnichannel strategies.
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One debate centres on the optimal use of reels versus still images in social media strategies. While the rise of short-form video is undeniable, marketers recognise the timeless power of static visuals.
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We sat with bspoq’s OG’s, Matt Sandham and Kylie Moles, to get some insider scoop on the evolution of the business and find out about their backgrounds…