SEO vs GEO: How Generative AI Is Changing Search
Is GEO taking over search? With the rise of AI-powered tools like ChatGPT, Perplexity, and Google’s Search Generative Experience, the way people discover and interact with online content is shifting. For e-commerce businesses, this isn’t just a trend, it’s a wake-up call. So let’s unpack what GEO is, how it’s changing SEO, and what you…
SEO: What It Is and How It Works
One of the most common questions we encounter from clients is, “What exactly is SEO, and how does it actually work?” So, let’s break it down.
E-Commerce Trends & Challenges In 2025
The e-commerce landscape is constantly evolving, and 2025 is no exception. This year, businesses face a dynamic mix of challenges and opportunities, from the rise of AI and automation to the increasing importance of social commerce and omnichannel strategies.
Brand vs. Visual Identity: More Than Just a Logo
In the world of marketing, “brand” and “visual identity” are often used interchangeably. This is a common mistake, and understanding the crucial differences between the two is vital for any business looking to build a strong market presence.
Choosing Your Email Marketing Platform: Klaviyo vs. Mailchimp
Email marketing remains a powerful tool for businesses of all sizes. It allows you to nurture leads, build relationships with customers, and drive sales. But with so many platforms available, how do you choose the right one?
Reels vs Stills: Striking the Right Balance in 2025
One debate centres on the optimal use of reels versus still images in social media strategies. While the rise of short-form video is undeniable, marketers recognise the timeless power of static visuals.