What is GEO?
SEO & Content

SEO vs GEO: How Generative AI Is Changing Search

Is GEO taking over search? With the rise of AI-powered tools like ChatGPT, Perplexity, and Google’s Search Generative Experience, the way people discover and interact with online content is shifting. For e-commerce businesses, this isn’t just a trend, it’s a wake-up call. So let’s unpack what GEO is, how it’s changing SEO, and what you…

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Is your tech stack limiting your growth? 📈 Matt talks about the importance of having a connected tech stack that communicates data seamlessly in order to improve your company’s efficiency, data flow and growth.  #marketing #martech #aberdeen

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Email or Social Media: Which works best for your business? ⚫ From the personalised touch of email marketing to the broad reach of social media, walk with Kylie as she goes through each channel to help you decide which is best for you.  #marketing #emailmarketing #socialmarketing #aberdeen

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Come behind the scenes, back when we filmed content with our client for International Book Day! 📚 At bspoq, we wanted to focus on telling their story in a fun way that would resonate with their audience. Sharing the incredible 90-year history of Sainsbury & Sons . The response was fantastic, with strong engagement, expanded reach, and increased views, showing the impact of this campaign. #marketing #socialmarketing #aberdeen #marketingagency

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Team Bspoq
We are a team of talented, determined and damn right quirky individuals who are part of the strategic marketing agency, bspoq, based in Aberdeen.