
SEO vs GEO: How Generative AI Is Changing Search
Is GEO taking over search? With the rise of AI-powered tools like ChatGPT, Perplexity, and Google’s Search Generative Experience, the way people discover and interact with online content is shifting. For e-commerce businesses, this isn’t just a trend, it’s a wake-up call. So let’s unpack what GEO is, how it’s changing SEO, and what you…